How to Find Your Digital Marketing Soulmate: A Fun Guide for Small Businesses
Hey there, small business superstars! Ready to team up with a digital marketing firm that’ll make your brand shine online? Picking the right partner can feel like swiping through a dating app—exciting but a little overwhelming. Don’t worry! We’re here to spill the tea on what to look for in a digital marketing firm and the juicy questions a great marketer will ask to create killer landing pages and boost your SEO. Let’s dive in!
What to Look for in Your Digital Marketing BFF
They’ve Got the Receipts
You want a firm with a track record of making magic happen. Check out their portfolio or case studies for proof of their skills. For example, we helped Joe’s Coffee Shop in Austin triple their website traffic with a local SEO campaign that got them ranking for “best coffee near me.” Look for client stories like that, and don’t be shy about asking for references!Custom Vibes Only
Steer clear of agencies pushing cookie-cutter plans. Your business is unique, and your marketing should be too! A great firm will craft a strategy just for you. When we worked with Sara’s Boutique, we designed a landing page for their summer sale that matched their chic brand and brought in 50% more online orders. Find a partner who gets your vision.They Know Their Stuff
Make sure the firm is a pro at what you need—whether it’s SEO, ads, or landing pages. For small businesses, SEO and conversion-focused pages are gold. Ask about their process. We love nerding out over keyword research and A/B testing to make sure every click counts!Clear Chats, No Secrets
A good firm keeps you in the loop with easy-to-read reports and regular check-ins. We use tools like Google Analytics to show clients like Mike’s Plumbing exactly how their SEO efforts led to a 40% spike in service calls. Pick a team that’s open, chatty, and explains things without the techy jargon.Money Talks (and ROI Rocks)
Small businesses need bang for their buck. Look for a firm obsessed with return on investment (ROI). They should set clear goals, like more leads or sales, and show how they’ll get there. We helped Tina’s Bakery turn a $500 ad budget into $3,000 in cupcake orders—now that’s sweet!Feels Like Family
You want a firm that vibes with your team and listens to your ideas. When we partnered with Green Thumb Landscaping, we loved their passion for eco-friendly designs and worked together to highlight that in their campaigns. Find a partner who’s collaborative and fun to work with.Always Learning
Digital marketing changes faster than TikTok trends! Your firm should stay on top of Google updates, new platforms, and UX tricks. We’re always tweaking our strategies to keep clients like Joe’s Coffee Shop ahead of the curve.
Questions a Rockstar Digital Marketer Will Ask
A top-notch firm doesn’t just nod and start working—they ask smart questions to get to know you. Here’s what you’ll hear from a pro when they’re designing landing pages or tackling SEO.
For Landing Pages (Your Conversion Party Starters)
Landing pages are like the perfect first date—they need to wow visitors and seal the deal. A great marketer will ask:
Who’s your dream customer?
They’ll want the scoop on your audience. For Sara’s Boutique, we asked, “Are your shoppers trendy millennials or classic fashion lovers?” This helped us design a page that spoke their language.What’s the big win for this page?
Is it snagging emails, selling products, or booking appointments? We asked Mike’s Plumbing if they wanted to focus on emergency bookings, then built a page with a bold “Call Now” button that worked like a charm.What makes you special?
They’ll dig into your unique value proposition (UVP). For Tina’s Bakery, we highlighted their “made-from-scratch” ethos to stand out from chain bakeries.Got any brand swag?
They’ll ask about your logo, colors, and vibe to keep things consistent. We matched Green Thumb Landscaping’s earthy tones for a landing page that felt like a walk in their gardens.What’s your tech setup?
They’ll check if you use tools like Mailchimp or Google Analytics to track results. For Joe’s Coffee Shop, we hooked their landing page to their email system for seamless lead capture.What’s the hook?
They’ll want to know your offer—think discounts, freebies, or consultations. We created a “Free Coffee Coupon” landing page for Joe’s that had customers lining up!
A stellar firm will also make sure your page is speedy, mobile-friendly, and has clear calls-to-action to keep visitors clicking.
For SEO (Your Ticket to Google’s VIP List)
SEO is how you get found online, and a savvy marketer will ask:
What keywords are you chasing?
They’ll check if your keywords match what people search for. For Mike’s Plumbing, we found “emergency plumber Austin” was a goldmine and optimized for it.Who’s your competition?
Knowing your rivals helps them find ways to outshine them. We analyzed Sara’s Boutique’s competitors to rank higher for “women’s clothing Austin.”How’s your website doing?
They’ll ask for Google Analytics access to spot issues like slow pages or high bounce rates. For Tina’s Bakery, we fixed broken links to boost their rankings.Where’s your audience?
Local SEO is huge for small businesses. We asked Green Thumb Landscaping if they wanted to target specific neighborhoods, then optimized their Google Business Profile for local searches.Got any content goodies?
They’ll want to see your blogs, videos, or guides. For Joe’s Coffee Shop, we turned their brewing tips into SEO-friendly blog posts that drove traffic.Ready for tech tweaks?
They’ll ask about updating meta tags or fixing site errors. We helped Mike’s Plumbing speed up their site, which Google loved!
A great SEO partner will also talk about building links and creating content that screams “trustworthy” to search engines.
Red Flags to Dodge
“We’ll Get You #1 on Google!”
Run from anyone promising instant top rankings—SEO isn’t that simple!No Questions Asked
If they don’t care about your goals or audience, they’re probably phoning it in.Sketchy Reports
Avoid firms that can’t show clear results or dodge questions about progress.Pushy Vibes
High-pressure sales? Nope, you deserve a partner who respects your pace.
Why Run With It Marketing Is Your Perfect Match
At Run With It Marketing, we’re all about making your small business sparkle online. We’ve helped clients like Joe’s Coffee Shop, Sara’s Boutique, and Tina’s Bakery grow with custom landing pages and SEO that deliver real results. We’re curious, collaborative, and a little obsessed with getting you more clicks, leads, and sales. Ready to find your digital marketing soulmate? Hit us up at Run With It Marketing, and let’s make some online magic together!
